IAgrE Landwards Conference: Can Big Data Lead to Smarter Farming?
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IAgrE Landwards Conference: Can Big Data Lead to Smarter Farming?

This conference will explore the question as to whether "Big Data" will be the new tractor for agriculture

When: Wednesday, 30 October 2019
All day
Where: Peterborough Suite
East of England Arena
United Kingdom

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The 21st century has seen a rapid increase in the amount of data being collected throughout the agricultural supply chain i.e.from field to fork. For example, farmers use sensors for soil sampling and mobile apps, cameras and drones to monitor pests and diseases, generating huge amounts of data. Recent technological developments in sensors and remote monitoring have increased the volume, variety, velocity and veracity of agricultural data…but how can farmers, agribusinesses and researchers gain real value from all this“big data”? 


The challenges and opportunities for agricultural engineering include:

  • Smart sensors and devices produce vast amounts of data that should provide unprecedented decision-making capabilities.

  • Big Data is expected to have a large impact on Smart Farming and the Internet of AgriThings throughout the whole supply chain.

  • Big Data is expected to cause major shifts in roles and power relations among traditional and non-traditional players.

  • Governance (incl. data ownership, privacy, security) and business models are key issues to be addressed in future research.


The UK agricultural industry should harness the power of data to support decision-making and ensure future success. There are now hundreds of companies offering everything from farm management software and precision tools to bots and drones, all using the power of big data. However, data experts say 90 per cent of the data collected is wasted.

This conference will explore how ‘big data’ is being used to improve agricultural practices, how farmers and technologists should work together to extract the value of ‘big data’ and identify future development opportunities. 


Key benefits of attending

  • Find out how ‘Big Data’ is being used in UK agriculture today

  • Gain an oversight of technological developments emerging in modern Smart farming and the contributions of agricultural engineering and AgriTech initiatives

  • Learn about cutting edge developments and emerging best practices of using ‘Big Data’ in land based industries

  • Contribute to the Big Data and Smart Farming debate

  • Meet like-minded people and forge future business relationships

  • Develop ideas and initiate new approaches alongside industry leaders



We are delighted to welcome a team of expert speakers including: Professor Jane Rickson from Cranfield University, Benjamin Turner from Agrimetics, Oliver Wood from Omnia Precision Agronomy, Dr Joachim Stiegemann from Claas, Filippo Fassino from CNH Industrial plus speakers from leading Universities and Industry in the afternoon sessions - choose from Emerging Research & Policy Themes and On Farm Developments.


To find out more and book your place, please visit IAgrE's website. A detailed conference programme can be viewed here


The Society for the Environment will be exhibiting at this event, so make sure to come and see us on the day!


The Institution of Agricultural Engineers (IAgrE) are a professional body licensed by the Society for the Environment to award Chartered Environmentalist (CEnv) status 


Professional bodies licensed to award the Chartered Environmentalist registration:

Society for the Environment
EC1.1 Enterprise Centre, Puma Way 
Coventry, West Midlands CV1 2TT.
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